If you're new to auction, we ensure the process is easy to follow from the outset. We'll advise on an appropriate reserve price, discuss timing, outline the legal steps, and explain how bidding and completion work.
With clear guidance at each stage, your property is presented in the strongest possible position for a successful sale.
Competitive Bidding. Stronger Results
Auction isn't just for one type of seller. Homeowners, landlords, developers and corporate clients all use it as a clean, reliable sale method. If you're weighing up your next move, we'll help you understand how the auction route compares and what kind of result it can deliver.
Competitive Bidding. Stronger Results
Auction isn't just for one type of seller. Homeowners, landlords, developers and corporate clients all use it as a clean, reliable sale method. If you're weighing up your next move, we'll help you understand how the auction route compares and what kind of result it can deliver.
If you're new to auction, we ensure the process is easy to follow from the outset. We'll advise on an appropriate reserve price, discuss timing, outline the legal steps, and explain how bidding and completion work.
With clear guidance at each stage, your property is presented in the strongest possible position for a successful sale.
The Guide Price
The guide price is the figure we advertise to buyers. It sets expectations and helps generate interest. A guide price must sit within 10% of the reserve price. Successful auction sales start with a guide low enough to attract bidders, create momentum, and often achieve a stronger final figure.
The Reserve Price
The reserve price is the minimum figure you are prepared to accept. It protects you from selling below a level you're comfortable with. If bidding does not reach the reserve, the property simply doesn't sell — and we will continue marketing it immediately after the auction.
Auction vs Estate Agency Pricing
Many sellers compare an auction valuation with figures given by estate agents and notice a difference. This is normal — the two methods operate on completely different pricing models.
Estate agency pricing is designed for a private-treaty market. Agents often start with an asking price that leaves room for negotiation. Buyers expect to negotiate downward, and properties can sit on the market while offers come in one by one. Price reductions are common, and the final agreed figure may be below the original asking price.
Auction Pricing Works In Reverse.
We set a guide price that attracts the widest pool of buyers into the bidding process. Instead of one buyer negotiating down, multiple buyers compete against each other, pushing the price upward. The urgency of a fixed auction date, transparent bidding, and competitive atmosphere encourages buyers to bid to their maximum, not their minimum.
A guide price set too high can suppress enquiries, reduce viewings, and limit bidder registration. When interest is low, competition is low — and the final result follows.
A well-pitched guide price, however, creates momentum. More viewings, more legal pack downloads, more bidders on auction day. When the room (or livestream) is competitive, the price typically moves quickly beyond the guide and toward the property's true market level — often surpassing what a private-treaty sale would achieve.
The strategy is simple: attract the maximum number of buyers, create competitive tension, and let the market push the price to its strongest level in a transparent environment.
Speak With Our Auction Team.
Share a few details about your property and one
of our valuation specialists will get in touch